Perfect your elevator pitch

By Cara Owings, C0-Founder/Owner

How you introduce yourself is important to what happens next in a conversation. Whether you are at an event or starting a conversation with one individual, plan your pitch and perfect it. The point of  your introduction is not to sell your products and service. It is to spark interest in you and what you do.

Create your very best elevator pitch with these three steps.

  1. Explain what problem you solve for your customers.

Don’t worry to much about explaining the details of what products and services you provide. Instead, focus on the problem you solve for your customers. What is the end result for your customers?

  1. Explain your solution to the problem you solve.

Make it clear what you do to solve the problems your customers face. This should give a clear picture of what you do.

  1. Now, give a call to action or ask a question.

Tell them exactly what you want or who you are looking for. Are you there to just connect? Set a coffee meeting to learn more about each other? You are simply looking to continue the conversation to take the action to make it happen.

Hi, I’m _______________________ (your name) with _____________________ (your company). We….now go through #1, 2 and 3.